Minutemen Property Damage Services: 47 Water Damage Calls in 90 Days with Google Ads
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- 3 min read
How Strategic PPC Helped a Charleston Restoration Company Scale Emergency Services
When Minutemen Property Damage Services partnered with Snow Marketing Collective in early November 2025, their goal was simple: generate more emergency water damage restoration calls in Charleston, South Carolina.
As a locally owned company specializing in 24/7 water damage, fire damage, and mold remediation services, they needed a predictable stream of high-intent leads to compete with national restoration franchises and established local providers.
Within 90 days, the results spoke for themselves.
47 emergency calls $198 cost per call Over $100,000 in projected revenue
Here is how we did it.
The Challenge: Competing in Charleston’s Restoration Market
The water damage restoration industry is highly competitive, especially in coastal markets like Charleston where flooding, burst pipes, and storm damage are common.
When homeowners search for:
emergency water damage repair
flood cleanup near me
24/7 water extraction Charlestonfire and water restoration services
They are not browsing. They need immediate help.
Minutemen’s objectives were clear:
Generate consistent emergency service calls
Keep cost per lead under control despite high competition
Reach homeowners actively searching for immediate assistance
Build a scalable Google Ads foundation
Every click needed to count.
The Strategy: High-Intent Google Ads Built for Emergency Restoration
Our team at Snow Marketing Collective implemented a laser-focused Google PPC campaign built around high-intent search queries specific to the Charleston area. We emphasized quality over quantity, ensuring Minutemen's ads reached homeowners experiencing actual water emergencies rather than casual browsers.
Emergency-Focused Keyword Targeting
We targeted searches that signaled urgent need, including:
emergency water damage repair Charleston
flooded house cleanup
water removal services near me
24 hour restoration company
We aggressively filtered out informational and low-intent traffic using negative keywords to protect the budget.
Geographic Precision
Campaigns were tightly targeted to Charleston, Mount Pleasant, and surrounding service areas where Minutemen operates. This ensured ad spend was focused only on locations they could service quickly.
Strategic Ad Scheduling
We aligned bidding and visibility with peak search periods when homeowners are most likely to search for emergency restoration services.
Conversion-Driven Ad Copy
Ad messaging emphasized:
24/7 emergency availability
IICRC certification
Fast response times
Local ownership
Strong customer service reputation
In a crisis, clarity and trust matter. We positioned Minutemen as the obvious choice.
Ongoing Optimization
This was not a set-it-and-forget-it campaign. We continuously monitored:
Search term reports
Call conversion performance
Geographic trends
Cost per click efficiency
Budget was shifted toward what was generating real calls, not just impressions.
Campaign Results: November 2025 to Mid-February 2026
Over approximately 90 days, the campaign generated:
525 clicks from 12,800 impressions
$20.14 average cost-per-click
47 phone calls generated
$198 cost-per-call
Why a $198 Cost Per Call Is Strong in Restoration
In competitive restoration markets, cost per call frequently exceeds $300 to $500. Many pay-per-lead services charge between $600 and $1,200 per call depending on the location.
At $198 per call, this campaign delivered emergency water damage leads at a significantly lower acquisition cost.
For a restoration company, that difference directly impacts profitability and scalability.
Revenue Impact: What 47 Emergency Calls Really Means
Water damage restoration projects typically range from $2,000 to $15,000 or more. Minutemen’s average project value falls between $4,000 and $9,000. Using a conservative 40 percent close rate:
47 calls 19 booked jobs Estimated revenue between $76,000 and $171,000
That represents a strong return on a $10,600 ad investment in less than 90 days, and that only accounts for immediate revenue.
In the restoration industry, a single emergency call can lead to:
Insurance adjuster relationships
Property manager partnerships
Contractor referrals
Repeat service work
The long-term value often exceeds the initial job.
Consistent Call Volume, Even in Slower Months
Water damage incidents tend to decrease during winter months, yet Minutemen averaged nearly 19 calls per month throughout the campaign. That consistency provided operational predictability and confidence in scaling their marketing investment.
Regular reporting kept the Minutemen team informed while focusing only on the metrics that mattered most: qualified emergency calls.
What This Means for Restoration Companies
Many local restoration businesses believe they cannot compete with national brands that dominate search results.
This campaign shows otherwise.
With:
High-intent keyword targeting
Geographic precision
Strong conversion messaging
Continuous optimization
Local restoration companies can generate profitable emergency leads without relying on expensive pay-per-lead platforms.
Strategic execution outperforms oversized budgets.
47 Calls. $198 Per Call. Under 90 Days.
For Minutemen Property Damage Services, this campaign created:
3 to 6 times lower cost per lead compared to pay-per-lead services
Consistent month-over-month emergency call volume
High-intent homeowners ready to book immediately
A scalable foundation for continued growth
Want to Generate More Emergency Service Calls?
If you operate a home services business, Google Ads can be a powerful acquisition engine when executed correctly.
If you are ready to grow your service business with high-intent leads, contact Snow Marketing Collective to discuss your strategy.
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